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1855 Monroe Avenue, Rochester, NY 14618 Brighton Commons at Twelve Corners

Tuesday - Friday 10:00am - 5:30pm
Saturday 10:00am - 4:00pm

If you like to laugh and have fun no matter what you're doing, then come on in because we have a fun store. I like to laugh. I run funny ads in the paper that most people find amusing. Sometimes they rub people the wrong way - like me - I suppose, but for the most part, people love them- and me too - and follow the ads.

Spending our hard-earned money should be a lot of fun. I mean a LOT of fun.

My favorite part of all this jewelry business is when a customer gets excited over a new piece of jewelry or the gift they have picked to surprise someone with.

Have you ever sold things out of the trunk of your car? That’s pretty much how I started in the jewelry business in 1986. I’d been doing repairs for a jewelry store and I wanted to do more. I realized there are so many special occasions and holidays when people are more apt to buy jewelry. So I took the jewelry I had for sale, put it in my trunk, and drove from one car dealership to the next, strategically planning my stops around their paydays. That’s how I got my start selling jewelry. It was fun. Lori and I did jewelry home parties for a few years, too. During that time, I was doing repairs and custom work for a lot of different stores. One of them wanted me to come and work for them in their store. I thought about it and decided against it. That’s when I opened our first store.

I had two cases of jewelry in the back of a nail salon. Two years later, we moved into a 500 square foot spot. Now we had five showcases and we were off and running! In 2001, we moved into where we are right now.

I met Lori when I was 16. We married in 1976. This August we celebrated our 40th wedding anniversary. There have been many happy moments shared and many more to look forward to. She came to work with me about 20 years ago. She had been working with a bank. The bank wanted her to work every day and she was already working forty hours. We had two kids. She didn't want to work more days and I didn't want her to either.

Lori left the bank and came here. It’s nice working with the woman you love and are married to and have kids with and are best friends with. We have fun. She's a way better salesperson than I am. So when you come in, be sure to ask for Lori. I can get grumpy at times.

Life is pretty darned good. I had cancer eleven years ago, but I'm in good shape now. That kind of scare humbles you, and makes you give thanks for every day, which is something we should do no matter what. We should laugh a lot and have great fun, sharing love with everyone. It’s not always easy. As the saying goes, ‘The people who are the hardest to love, are the ones who need it the most.’

Come by. Call. Send me a note. Send Lori a note. We would love to hear from you!


Contact Info

rjeweler@rochester.rr.com

1855 Monroe Avenue,
Rochester, NY 14618
Brighton Commons at Twelve Corners.

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